If you work in the marketing industry or if you own your own business, then you may or may not be aware of how useful Twitter can be to help you generate more income.
Not only that, because there are currently more than 200 million people who use Twitter on a regular basis not using Twitter to promote your business, service or product could mean missing out on attracting millions of potential customers as well.
Whether you are new to Twitter and you don’t know where to start, or even if you currently own a Twitter account and you’re hoping to accumulate more followers for your business, here are five tips on how you can effectively use Twitter as a promotional tool:
1. Use Your Business Name as Your Twitter Account
If you haven’t set up a Twitter account for your business, then be sure to include the name of your business in the name of your Twitter account name and if you have room try to include some keywords related to your business as well. (For example, if you work in the art industry try putting the word “art” or “artist” in your Twitter account). This way others users can find out what your account (and/or business) is all about before they even click on your profile.
2. Use Your Logo as Your Twitter Picture
This point may seem fairly obvious, but it can’t be stressed enough. If you have a logo for your business then it’s extremely important to use it as your Twitter profile. Whenever your tweet shows up in someone’s newsfeed your picture will be the first thing that they will see. If you don’t have a business logo, then hire someone to design one for you, but make sure it is colorful and eye-catching so it will (hopefully) draw potential customers to your account.
3. Use Relevant #Hashtags
One of the most effective ways to promote or market a service or product on Twitter is to put a number symbol in front of a word so that way your tweet is directed towards a specific audience. For instance, if you work as a fashion designer, you should be using hashtags for words like #clothes, #fashion and #apparel so the words will show up in someone’s newsfeed whenever they search for that specific hashtag.
4. Offer Deals to Your Followers
Another great way to not only get promotion for your business but generate more revenue as well is to offer special deals and discounts to anyone who follows you and/or retweets any of your tweets. It will give your followers more incentive to check out your profile on a daily basis while spreading the word about your products and services at the same time.
5. Follow Your Competitors
And last, but certainly not least, another great way to learn how you can use Twitter to promote your business is to check out other competing businesses and see what they are doing. You don’t necessarily have to follow them or retweet what is on their profile, but it may be a good idea to check back on their account on a regular basis so you can get some ideas on how to promote your business.
About the Author
Maria Rainier is a freelance writer and recent graduate of Elon University. She is currently a resident blogger at Online Degrees, where recently she’s been researching different Online Business Administration Programs and blogging about student life. In her spare time, she enjoys square-foot gardening, swimming, and avoiding her laptop.